Google was rumored to have felt this change due to the consistent use of Facebook and its choice to add a search engine results system themselves. As Facebook was effected by the rise of a platform named Snapchat which avoided being bought out once it verified its own massive appeal with younger users. The end results always affecting members in a negative aspect. Now a days due to advertising struggling to find its place effectively online, platforms have been forced to make dramatic changes.
Implementations that make things like this worse for users seeking to use their sites to build a brand.
There was a time when obtaining likes, retweets or whatever falls in that field wasn’t a struggle. Just like there was a time when sharing a post because someone liked it wasn’t a big deal. The content exposure just flowed like water to a member’s follower base. But then suddenly natural timelines were tampered with after a new feature caused one simple like of a post to give more exposure to that creator over the rest. By removing this fluidity, posts could simply fall in a mix of random results rather than accurate ones. Thus forcing a promoter of ones content to resort to reaching out to followers manually in order reestablish the support they already had.
This was clearly a choice made to help with a platforms advertising issues in order to open up more room for companies to reach out to people. However, it was frowned upon at first and sadly led to other platforms like Twitter implementing the idea. From my own personal experience there was a time when a single tweet could potentially grow to 50 in a couple of days. But after this change my posts were lucky to get a few retweets unless I manually exchanged shares or paid for exposure to my followers. The same went for Facebook after Fan Page’s (which can be daunting to build up in likes) were reduced to relying on interesting basic text messages to garner attention rather than media.
The reliance on communities to skim up a few free likes was also reduced in order to force members to pay into promoting posts. For the average person trying to get their work out there online this would be the worst thing in the world. Especially when tools like auto sharing between platforms create more absence on accounts which reduce potential interaction between a creator and their followers.
I was on online the other day and exploring the content of a writer on Facebook. Since I enjoyed what I was seeing I decided to leave a few comments and likes to show support. Sadly there wasn’t a response for days and I never received a reply for the things I said. So I forgot all about this persons work until one day coming across this account again. My curiosity about why I never received a response led to my revisiting this person’s page. What I had come to find out is that it wasn’t the primary posting system of the creator and was just one of the many profiles receiving auto share posting from a main website.
It wasn’t the first and it surely would not be the last as this is one of the many things online making interaction even worse. What could be gained by creating practically abandoned accounts on auto pilot is beyond me. But it’s easy to see why options like this would arise when obtaining exposure for the average user becomes more and more like a chess game. So far my only loopholes to help anyone who is reading this is:
A - If you have a Facebook Fan Page and want to promote posts, if the free option to tag those who like your page is available then do it. Otherwise, if the choice of paying into the system option is on the table then make sure to avoid the weekday and start boosting more towards the weekend. This is when the platform is most active and from my most recent experience allowed me to gain over 45 likes from Thursday to Sunday on a $6 budget. Which I’m sure is a little steep for what it used to get but better than having a page that looks like its reeking with the sound of crickets.
These day’s people can reduce the buy in price with a pay pal account and a few money making apps or choosing the option to create a regular follow page with public settings.
I must also mention that I only have near 2000 likes on my Fan Page - so more power to those in the 10 of thousands range and can make due with the free option of writing interesting posts.
B - Now as for Twitter the usual tactic people use to give advice about building up an account is to tweet - tweet - tweet. But like most things methods become outdated and even though it has been said that more exposure would come easily for members who have tweeted with in the thousands, I wouldn’t rely on it. In the latest years of social media it seems the days determine what gets attention such as the illustrious throwback Thursdays. But in terms of reaching out, using hashtags like #FollowFriday or #satchat could help in real time so long as the tweet is relatable. It has also been said that limiting tweets with 2 hashtags is far more effective than cluttering them like Instagram. My ways don’t require much other than making sure to only retweet those who return the favor.
Keeping tabs once in a while on who to tweet in this aspect is best in order to avoid accounts that may have turned into dead beats. I used to love the days when I could simply post a list of tweets back to back but now I pin one tweet in order to get the best results throughout a week. Every now and then I would post something else below it to see what happens but I usually reserve that space for those I have retweeted.
These days finding profiles that are willing to exchange tweets is like finding a needle in a haystack. So anyone who follows me that looks supportive enough, I throw a bone. Just to see if I get something other than a thank you for the retweet auto pilot crap that is used by rarely monitored accounts. Filtering out the BS is key to building a high quality follower base after all.
On average I garner over 20 - 35 retweets for a single post per week using this free strategy and usually only use Fridays to retweet those I follow that would return the favor. It seems like the most active day for the platform and by picking out a day to do this, it makes retweeting so many people at once less irritating to my followers. Making a second account wouldn’t be so bad either.
The final thing to consider is using You Tube to help build a follower base or to promote posts. It has been known to be one of the best methods other than being in public. However, if the option of separating one from the content is preferred then using a blog like WordPress could be effective in gaining a few extra free likes and retweets. Links of tweets and Facebook posts in a blog post can show up in an appealing manner that easily allow other bloggers of that website the option to share them if they like.
Hopefully this was article was helpful and even though they aren’t ground breaking tips they are certainly a list of ways that showcase how there are always a way around the constant changes of the web.
Written by Antonio Westley
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